Your Lost if You’re Not “Liked”

Here’s a tip: Social Media only works if you understand how it works, and execute it correctly.

Done well, social networking is LESS about immediate buying/selling and MORE about being friendly and available to your client base. It’s every
business’ opportunity to become “the friendly spot down the road” that customers frequent because they feel they know the company and like the
way they do business.  

Do you give your customers the chance to know you, become friends? The viable marketing approach behind social networking is seamless, if you understand it. Friends like each other. Friends think of your business first, and tell friends about it. Friends buy your products. 

Be Social: Make Friends

Show Personality. Introduce your team. Post photos of your staff around the office. Let your clients get to know you, and your company.

Offer Advice. Launching a new wine, or a new brew? Offer a delicious pairing your clients can try. Offer tips on storing the wine, the ideal temperature to keep the brew at. Remind customers that you have banquet halls for personal gatherings. 

Ask Questions. Get to know your friends better. What’s their favorite way to utilize your product? Consider hosting a contest – a great way to create a buzz, and possibly grab testimonial toward favorite uses of your product. Highlight a favored customer, or loyal client.

Photos – Photos speak volumes quickly, and are great “storytellers”. A photo of your family’s winery celebrating the holidays in 1908 offers a piece of your heritage. An endearing photo of friends enjoying your brewery’s House Brew delivers an emotion of joy attached to your product. Photos say a lot, and your customers will feel that.

Bottom Line: Do you understand your opportunity with Social Media? Letting customers know and like your company can create many lasting relationships, if executed correctly.