Hot Marketing

Say it with me: The Sea of Sameness Sucks.

(Repeat until it sinks in.)

Look, I’m not bashing catalogs or saying they don’t have a place in the market. They do. What I am saying is – don’t be afraid to switch it up a bit! Step outside of the traditional marketing platform. Rather than sending 5,000 catalogs (like you’ve done for years), send out 2000 catalogs with a Kick-Ass item included... in a box that beckons to be opened… and Get Noticed!

Because the recycle bin looms. 

Because you have mere seconds to grab attention, and the competition is stiff. 

And because the sea of sameness sucks – but your company doesn’t. 

Get a piece of some Hot Marketing action, and Get Noticed:

White, White, Blah, White, RED! Think of your envelope as a silent salesperson, and put something as simple as a pop of color to work for you. Get Noticed.

Things that make you go HMMM. Another flier – woo. But who can resist
a box? Or a bulky letter with something inside? It sounds simple, and it is. Get Noticed.

Factor in the WOW Factor. Think different, think WOW, and think relevant to your company. (Hint: A pen would have to fly to be WOW.)

Bottom Line: What is one thing you could do to blow your competitors out of the water? What is something you could send out that your customers will remember?  Now you’re thinking…and now you’re on your way to Hot Marketing = Get Noticed. Kick-Ass!