What The Hell, Facebook?

We “like” seeing you here.

Have you noticed a decline in FB insights? Did the January 2014 mega-change in FB algorithm leave your company’s FB site less-traveled, and less seen? Is the now ever-changing algorithm making you feel like FB is a mind-boggling waste of time? We know. 

But, listen. With revenue in 2013 of $6,150,000,000 and approximately 1,310,000,000 billion users who spend about 640,000,000 minutes per month at the site, Facebook is still an incredibly viable method of building connections, “like” it or not. 

Tip: Utilize FB Effectively. 

You Get What You Pay For. At this point, it is strongly advised that you
pay for some sponsored posts, or boost posts. (Let’s be honest. Facebook was never truly free, anyway. It sounded good, but time spent is still $.) 

It Is What It Is. The result FB seeks from the ever-changing algorithm:
Pay to be seen or get lost in the billion-user-shuffle. Yes, billion. Your posts, photos and intentions to reach out simply won’t be seen at this point unless you pay for it. $et up a budget each week or month, and boost those posts. 

Stop Wasting Time. Don’t spend quality time on FB posting photos and comments, and then leave it to chance that your efforts are worthwhile.
Look at the insights! If you’re not tracking your FB insights, you’ll never know how well (or not well) your business is doing at reaching your intended audience. 

Bottom Line: What the hell, Facebook? You’ve mastered the mix to make a “free” site cost money, yet still remain an extremely worthwhile marketing option for businesses. I have to say it – that’s pretty Kick-Ass (“like” it or not).