Eyes Wide Open

Does your company have an email newsletter? Are you reaching out to your current clients?

Let’s begin here first: WHY is email marketing even important? Pay attention, now. Picture a large room, jam-packed with people listening to a speaker. 

“Who here has a Twitter or LinkedIn account?” A few hands go up. 

“Who uses Facebook?” A lot of hands go up, more than half. 

“Who here has an email address?”  Every hand in the audience goes up.
Every hand. 100%.

Want to reach clients, and potential clients? Email marketing. But it only works if you can Kick (some email marketing) Ass! Read on, and learn HOW email marketing should operate: 

Catchy Subject Line: Short, enticing subject lines are crucial. The rule of thumb is three – eight words, never more than eight. (One of our favorite subject lines thus far for the big picture: Cover Your…Assess Your Spending.)

Enticing Intro: Once readers open the email, a well-crafted “teaser” intro (Tip: 25 words is the sweet spot) should Grab their attention and Entice them to…

CLICK HERE: And end up reading the information – Where? At Your Website. 

Bam! 

The catchy subject, the enticing intro – the point of successful email marketing – is to draw readers away from their inbox and over to Your Website. WHY? Once at your website, the higher the likelihood is of visitors perusing a bit, getting to know more about your company – and ultimately realizing how Kick-Ass you really are!

Bottom Line: WHY is email marketing viable? Because everyone has an email. HOW should email marketing operate? It should catch attention, entice readers to want to click, and draw them to your website for compelling information. Do you have an email newsletter? Is your company reaching out to clients? Eyes Wide Open: It’s time for your business to Kick (some email marketing) Ass!