You Can’t Kick-Ass with a No-Go Logo

Listen closely. Successful logos must create instant public recognition of your company and your brand. Period.

No-Go Logos:

The wrong colors, forgettable design, brand inconsistencies – logos can fail miserably, or work quickly and continuously. Here’s one company’s early misfortune in the land of logos. My own. Where was this e-book when I
needed it?

A Quickie: I was young, just establishing myself, and eager to launch IMD quickly. I needed a logo, and I rushed it. 

Lame Logo: The original logo for Innovative Media & Design was intended to loosely portray pixels, as in graphic design. Get it? Neither did anyone else. (No Instant Public Recognition = Useless.)

No Matter Where You Go, There You Are: My business cards, website, apparel, letterheads, signage all carried a logo that I strongly disliked. 

You live and you learn. If your company has a No-Go Logo, it’s time for a redesign. Consider this, as well. Some companies use logo redesigns as marketing strategy. Apple, for example, continuously refreshes their logo, Wendy’s recently modernized theirs, etc. Enhancing and refreshing a logo
can create a buzz, acting as a re-launch of sorts. This can be very useful for
a company whose business has gone stale.

Is Your Logo Working For You?

Symbolism: Does your design clearly signify your company, your brand?

Font Choice: Is it easily readable, and understandable?

Color: Not simply colors you enjoy. Do your colors represent the nature of your company, your brand?  

Bottom Line: Refreshing your logo can be costly and time-consuming, but using a logo that isn’t working for you is equally costly. If your logo is not memorable – it’s forgotten already. You can’t Kick Ass with a No-Go Logo.