The Power of Branding

Skip the small talk. 

We’re hitting home with a topic that is essential to your company’s success. Listen closely, now. The Power of Branding is understanding The Power of Branding.

Branding is not: Your product, your logo, your website, your colors, or your name. 

Branding is: The image your company portrays to the public, and how your company is perceived as a whole. Branding is your business’s personality. 

Once established, every decision thereafter – your logo, website, colors and fonts, letterheads, brochures – should cohesively portray Your Brand and Your Identity, right down to the way your employees answer the phone to the code of dress at your company.

Branding Gone Wrong:

A fine wine retailer, with a cheap business card 

A company offering organization, but their website is cluttered and in disarray 

A serious-natured business with a whimsical logo and Easter-inspired company colors 

A single company that uses four or five (useless) logos, and can’t understand why clients don’t identify with their company 

If reading this makes you realize you are not harnessing The Power of Branding, I recommend you start by firmly understanding Your Brand. Ask yourself:

What is your company’s mission?

What are the benefits/features of your products/services/company that separate you from the competition?

What qualities, emotions and feelings do you want customers to associate with your company? 

Bottom Line: When each and every detail of your company cohesively portrays Your Brand, your clients’ will know who you are and what you offer because you consistently represent it. The obvious mistake is missing out on the simple, yet strong, Power of Branding.