Got Goals?

What are your company’s goals?

Setting and achieving goals is crucial to the success of any company. Goals provide a structured framework for your business – achieve X goal by X time. They also serve as a measuring tool in gauging your company’s hits and misses. Did we achieve this goal, and did achieving it produce the desired effects? 

Three-month goals, six-month goals, one-year goals, five-year and beyond. Smaller goals are ideally the stepping stones toward achieving larger goals, i.e., making 10 cold calls weekly toward the larger goal of tripling your client base in one year. All goals should lead to your ultimate goal: “I will retire a millionaire at age 40”. (Lofty you say? Hey, you’ve got to have goals!) 

Gauge Your Goals:

Identify Areas for Improvement. What worked? What didn’t? Look at budget, marketing strategies, client base. Did you plan properly for your year, and spend effectively? Did sales dip, or soar? When, and why? 

Goal Plan. Will you be attending conferences, meetings, etc.? What is the goal of attending the event? Have you worked airfare, registration fees and hotel accommodations into your budget? 

Contemplate a SWOT Analysis: (Strengths, Weaknesses, Opportunities, Threats). This is a formulated way of looking at your company, and seeing intricate details sometimes overlooked in day-to-day operations. If you’ve never done a SWOT, take the opportunity to dive in! (Thank IMD later. You’ll see.)

Bottom Line: Know your goals. Keep focused on who and what you want your company to be. Set your small and large goals, and achieve them—the ultimate Kick-Ass goal.