Secrets of Smashing Open Houses
What’s worse than attending an open house where everything is thrown together last-minute, and guests feel secondary?
Nothing.
Whether you’re hosting an open house for a grand opening/new location, release of a new service line or just to welcome folks in for a visit – keep in mind that the essence of any open house is to extend gratitude to your clients and welcome guests to your company.
IMD’s essential details to hosting a “smashing” open house:
Venue. While “the more the merrier” is generally the accepted rule for open houses, do take into account how many can comfortably visit in the space you’re hosting the event.
Timeline. Underestimating the time necessary and details involved in hosting an open house results in a thrown-together, awkward event. Planning should begin 8 - 10 weeks prior to the date – designing invitations, readying the guest list and contacting vendors. Mail and email invitations three weeks prior to the event, mention your open house in your company newsletter and via social media as well. Friendly reminder emails should be sent 72 hours before the event.
Food/Drinks. Remember: The goal of your open house is to “wow” your guests with gratitude, and a few chintzy chips and cookies on a paper plate hardly does so. Also keep in mind the opportunities to forge connections with local vendors, caterers and entertainers via your open house.
Memorable. The goal is to ensure your guests enjoy themselves while promoting what is attractive specifically about your company, and offering your clients an event that they’ll remember. A laid-back ambiance, gourmet selections, and take-home gifts allow guests to feel showered with gratitude and to have a good time!
Thank You. Not only is it important to talk with each and every person at the open house, but sending a personal ‘thank you’ card afterwards speaks volumes in appreciation.
Bottom Line: Your company would cease to exist without your clients. Behind the scenes of smashing open houses are the critical details that, together, ensure guests and clients experience your gratitude. Gratitude is the best attitude – how do you show it?
