Update: Your Website

Driving traffic to your website is the ultimate goal of email marketing, social media, blogging, newsletters, etc. But once people get there – what impression will your website give? 

Times have changed, and technology is accelerating quickly. (Hint: If your website is older than three years, not only is it outdated – it is at risk.) While five years was once an acceptable deadline for web redesigns, two to three years or less has become the norm. 

Is your website keeping up with today, or yesterday?

Updating/Maintenance. You should be adding articles, a blog, a newsletter=, or some form of evolving and changing content to your website at least twice a month. If you can’t achieve this, hire a company that can. *Updating content on your website is important in keeping your website current, your visitors attracted, and search engines locating your site – but it won’t stop hackers or improve outdated design. 

Refresh. Not only is technology, programming and coding changing quickly these days – the way people read and interact with technology is changing at lightning speed, too. (Tip: The huge banner that was once the mainstay in web design has fallen to the wayside. It’s stale, and not a great impression…) A refresh often includes visual changes and a home page freshener, but templates and navigation may be able to remain. *Refreshes are a good halfway option in between redesigns, as long as your technology is sound.

Redesign: A website makeover from top to bottom, with new templates, features, functions, images, and the navigation is reconsidered as well. *Every two to three years, or less. This may sound extravagant, but it isn’t. We live in a fast-paced world, and technology moves even faster.

Bottom Line: Your website is often the first impression a buyer has of your business. While updates may feel like a hassle at times, ask yourself this: If your website is stale and outdated, does your business appears stale and outdated, too? Call me immediately if you’re even wondering.