Get To Know Your Raving Fans

Who are your raving fans?

Raving fans are clients that adore your company! They work continuously with you, offer positive testimonial and steadily refer business your way. (And admiration is flattering, no doubt. Pat on the back! Raving fans are a sign that your company is working in the right direction. )

But invest the time to understand the source of the admiration to ensure that your company continues in the right direction. What do these clients consider your strengths? What keeps them returning? How can you relay these strengths to attracting similar clients?  

Get to know your raving fans! Not through an impersonal, mass email…Offer to take two or three valued clients to lunch or out for coffee, one-on-one. Be brief and considerate of their time – and listen. The feedback you receive can directly assist your company in attracting more clients that, like they do, value your company!

You learn something every day if you pay attention.

Why do they like your company? Your products, your prices, your personality? Do they value your timeline, special events, promotions?
Take notes. These are your company’s strengths directly from a source that relies on them.

How did they learn about your company? Word of mouth? A result of your marketing?

What do they refer your company for most? Specifically.

Constructive criticism? What could your company improve upon? 

Ideas? Is there a product or service your company could offer that would assist them? 

Bottom Line: Get to know your raving fans. Invest the time to learn your company’s strengths from first-hand sources. Market them to future clients –
and be prepared to gain more raving fans!